Telling the NewGen® Story to Architects, Designers, and Installers
If you want to share the best thing in the world you need to tell people about it!
Beginning in late 2020 and through 2021, NewGen® is sharing its unique message with the landscape segment through a combination of print, digital, and editorial platforms. Architects, designers, and installers will receive a helpful and steady stream of information about the NewGen® program and NewGen Independence® and NewGen Freedom®.
NewGen Freedom®- fast-grower, well-suited for residential and commercial applications
The following outlets and resources have been selected to raise awareness for the NewGen® Boxwood brand in 2021-
Landscape Architect & Specifier News- Outreach to a monthly magazine readership of 32,000 and weekly e-news subscription of 50,000. A 15-month schedule of print and digital advertising, product releases and profiles, and NewGen® web microsite on the LASN website.
Association of Professional Landscape Designers, Bronze Sponsorship- Outreach to 800 APLD members and 2000 online circulation includes exposure at APLD annual conference, magazine and e-news advertisement, product spotlights, social media sharing, and e-blast to the APLD audience.
Lawn & Landscape Magazine, GIE Media- Digital outreach through e-blast to the L&L online circulation of 36,000 and website advertising on the L&L website with over 200,000 monthly views.
As NewGen® Boxwood continues to grow in production and distribution, the brand message to this key industry segment will certainly expand as well. The future looks bright for 2021 and beyond!
NewGen Independence®- the new option for the traditional boxwood landscape