THE BOXWOOD REVOLUTION
With continued pressure on the boxwood we cherish in our landscapes, NewGen® Boxwood offers growers, landscapers, and garden retailers hope for the future of boxwood by trialing, selecting, and marketing superior boxwood selections.
THE NEW GENERATION
With the first two introductions, NewGen Independence® and NewGen Freedom® begin a new generation of genetics, knowledge, and vision, here to revolutionize America’s garden classic. Our third selection, NewGen Liberty Belle, will be available in late 2024.
Why NewGen® Boxwood?
The mission of NewGen® Boxwood is to be the standard bearer of a distinctively better family of boxwood. We are here to bring the industry a new generation of plants that have proven themselves through years of observations, trialing, and research. Our promise is to provide exceptional plants that have good resistance to boxwood blight and other diseases with proper planting and care, good resistance to boxwood leafminer, and an overall stunning appearance. To meet these promises, we have a comprehensive approach, focusing on:
Secure testing methods and standards
Introduction of cultivars that are superior to those already in the industry
Establishment of an international network of premier researchers, testers, licensed propagators, and growers
The ongoing search for new and improved genetics
Strong support for researchers and initiatives that will benefit the entire industry.
Brand identity and marketing to create product awareness
NewGen® aims to provide the industry with better boxwood cultivars, as well as research-based information about the common challenges boxwood face today.